This expression conveys a motivational message emphasizing resilience, hard work, and the importance of taking proactive steps towards achieving one's goals. It suggests that if success is not easily attainable or handed to you without effort (symbolized by "winning by lying down"), then one should not passively wait for opportunities but instead actively pursue their ambitions ("stand up and run"). It's a call to action, encouraging individuals to overcome complacency, embrace challenges, and work diligently towards their aspirations.